01Retail
Black Book
Founded a fashion brand at 17. Built the brand system that survived translation into a global retail partnership. Launched across 800 H&M stores in 46 countries, the youngest collaboration in that program's history.
Committedcapital.Nobrand.120days.
Lorenz Studio takes funded consumer companies from zero to launched. Positioning, identity, launch campaign, retention and paid, under one principal.
For founders who have raised, signed, or built, and now need the brand to exist. One engagement at a time.
The record
Same act, different mediums: take something real and make it culturally alive.
02Product
HILL
Led product and brand for a consumer app with strong utility and no emotional layer. Rebuilt identity, onboarding and lifecycle as one retention surface. App of the Year, Business Technology Awards 2023.
03Hospitality
Kasai Group
Creative direction across 15 hospitality locations. Naming, identity, spatial and menu language, opening moments. Put new rooms on the map and kept them full.
04Own brand
MONSE
Founded a rosé and lifestyle brand from zero: thesis, identity, capsule, waitlist, distributor interest. The full launch motion, run on my own equity.
800 H&M doors · 46 countries · App of the Year 2023 · 15 venues · 9 festival selections · 8-figure DTC retention work
Engagement
Zero to launched. 120 days.
One engagement: I take your company from funded to launched. Positioning and category language. Identity, packaging, art direction. The launch campaign and content system your growth team runs. Retention and lifecycle built for subscription economics. Paid acquisition run by senior specialist talent under my direction.
Days 1-30
Position.
What the brand means, who it's for, the language that creates the category.
Days 31-75
Build.
Identity, packaging, site, the world the product lives in.
Days 76-120
Launch.
Campaign, content engine, lifecycle system, handover to your team.
Monthly fee, fixed window, defined deliverables. Continuation retainer for retention and paid after launch. Direct with the principal. No account managers, no juniors.
Start a conversationPrincipal
André Lorenz Stock
Founder and Principal
I have spent fifteen years launching things. A fashion brand from a bedroom into 800 H&M stores at 19. A restaurant discovery app to top 10 in Sweden. Award-winning consumer product work. Creative direction across 15 hospitality venues. A produced film with nine international festival selections. Retention and performance creative for 8-figure US fitness and supplement brands. I work with a small senior bench, a performance media lead from Mexico City’s top agency and an industrial designer from Scania, brought in per engagement. One client at a time. You get me.
15+
years
800
retail doors
46
countries
1
principal, direct
Working across US, EU and MX time zones.
Contact
